Swot Analysis | Interview PreparationA SWOT analysis is an impressive and powerful tool when preparing to meet a potential employer. It will help you establish the current performance of a business and uncover opportunities available to you as a prospective employee. 
Conducting a SWOT analysis will demonstrate to an employer your ability to research, your understanding of the business, market awareness and your eagerness to join the company!
The aim of a SWOT analysis is to identify the key internal and external factors that are important to achieving the company’s objective.
In a nutshell, SWOT analysis represents:
Strengths – what does the company do well?
Weaknesses – what may prevent goals and objectives from being achieved?
Opportunities – what opportunities are available to improve productivity or growth?
Threats – conditions that could damage the businesses performance
You should complete your analysis on the whole business with a particular focus on the area you are looking to join, considering yourself as an employee, and how certain factors will affect your role.  
Strengths will provide an insight to your business Opportunities
Weaknesses in the business may cause Threats
You should consider using the following tools to conduct your research:
Company website 
Company literature
Previous employees
Company visit
Mystery Shop
Telephone Call
  This list is not exhaustive…
When you have completed your SWOT analysis, the best way to present your findings is with a simple matrix:
Here is a basic list of possible strengths you feel the company does well, you may wish to discuss further:
Customer Service
Here is a basic list of possible weaknesses that may prevent the company from achieving goals, you may wish to discuss further:
Customer Service
What overall opportunities can the company improve upon, example
Customer Service
Specific Markets
Local Marketing
Threats represent things which are external or beyond the Company's direct control or influence, for example:
Direct competition
Indirect Competition
Local roadworks
Economic climate
This list is by no means exhaustive and limited by bullet points, be sure to elaborate.

For a more detailed presentation of your SWOT analysis, The People Pod have created a Free SWOT Analysis Template to help you out >>

Format  - doc           Size 141kb  

Store Visit (if Retail)
If you are preparing a SWOT analysis for a role in Retail, you may wish to visit the store to gain a fuller understanding of the business.
Prepare your store visit by:
Planning times - contact your People Pod consultant so they can speak to the Company and arrange a suitable date & time. This will ensure that someone will be expecting your visit, and will be available to spend time answering your questions.
Preparing questions – have a list of questions to ask, which will help your SWOT analysis, and prevent you from having to follow-up at a later date for further information.
Researching the market – understand the sector, principles and aims of the business, which you will be able to discuss with the person you meet with. It may be good to ask their opinions on certain factors to help your SWOT analysis further.
Should you have any queries regarding this visit please telephone your People Pod consultant.
You should endeavour to make your analysis as comprehensive as possible as this may form the basis of an exercise you may have to complete at an Assessment Centre or Interview. Take at least 2 copies of your analysis with you on the Big day.
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