Better Bathrooms

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Sector: Retail, Sales
Services: Retained Recruitment Services

The Brief

Retail Week, 'Employer of the Year’ Better Bathrooms were keen to maintain their excellent recruitment and retention rates when they planned to develop a brand-new trade sales team.

Having recently appointed a Head of Sales to spear head this project, the team structure was clearly defined, and timescales put in place. Better Bathrooms approached The People Pod thanks to our squeaky-clean reputation for delivering results within numerous other high growth retailers and online sales departments.

The Challenge

The initial challenge was to set the benchmark for the first batch of recruits that would shape the development of this new department's growth. Having won ‘retailer of the year’ Better Bathrooms were keen to hire talent that could deliver a brand message to their trade customers whilst maintaining their retail customer satisfaction scores.

A sense of urgency was key as the newly appointed Head of Sales had already projected sales growth for that quarter.

This was an exclusive high-volume recruitment campaign in a location not central to major talent pools. All eyes were on The People Pod to deliver. Some might say, anything less than excellence just wouldn't wash...

The Approach

We created a series of bespoke recruitment campaigns, designed to attract retail candidates with sales experience. We needed retail professionals that scrubbed up well and could blow us out of the water with their sales technique.

We searched, strategically head hunted and screened all candidates through face-to-face interviews and strict criteria.

The People Pod team spent time at Head Office and various stores to understand the business values and behaviours. This way, we'd ensure a perfect fit.

The Result

  • Exclusively placed 100% of the vacancies within predetermined timescales.
  • New trade team consistently overachieved on budget.
  • Candidates resignation managed to achieve desired start date.
  • Excellent customer journey and brand protection for all candidates involved be it successful or not with unrivalled retention rates.
  • Better Bathrooms internal resources free to deliver core business. campaigns and not overstretched whilst launching a new department.

The Impact

Not only did we reduce the cost per hire, we allowed the newly appointed Head of Sales to achieve budget.

  • New department overachieved on all Key Result Areas.
  • Trade Sales team grew quicker than actual plan.

Nathan Ward - Head of Sales with Better Bathroom

Having utilised Marks resourcing skills in a number of companies, I can honestly say he is a different class to other recruitment professionals. He is an instinctive leader, with a refreshing sense of humour that he skilfully deploys when developing his network and building relationships. I admire most how flexible and mentally agile The people Pod are when we have needed to devise urgent recruitment strategies for challenging vacancies. Our candidates fed back to us that the People Pod were incredible brand ambassadors that are always passionate and enthusiastic, and as a result of this they have consistently delivered first class results on every recruitment campaign assigned.
I would highly recommend the People Pod to any company looking to fuel their growth via talented people.

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