Group General Manager - Premium Food Retail
Group General Manager
Founder-Led Food Retail & Production Group - London
Salary: £90,000 - £120,000 + bonus + long-term incentive
Location: London
Sector: Food Retail, Bakery
The Opportunity
We are working with a founder-led London food group operating across food retail and in-house production. The group includes an established, high-quality bakery business alongside a new premium concept brand preparing for launch.
This is a rare opportunity to step into a hands-on Group General Manager role with genuine authority. The mandate is clear: professionalise operations, scale the bakery, successfully launch a new retail concept, and build the systems required for multi-site growth while reducing day-to-day founder dependency. It is an execution-led leadership role for a senior operator who wants ownership, accountability, and impact.
The Role
As Group General Manager, you will have full operational responsibility across both businesses, covering people, performance, profitability, and rollout readiness.
You will:
- Ownership of all day-to-day operations including labour model & rotas, stock, suppliers, margins & costs
- Roll-out of new site openings, building systems and playbooks to cover site openings, recruitment and training
- Strengthen the retail operation through retail standards, margin improvement, product quality, and customer experience
- Launch, test and refine the concept brand including route to market (retail/wholesale), pricing, merchandising and staffing.
- Establish data, dashboards, and performance management across sites
- Recruitment, training, L&D and people leadership
- Full P&L accountability at group level
- Capacity planning and scheduling
- Create a culture of ownership and accountability across all sites, reducing Founder involvement in operations and cadence
About You
You are a senior food retail operator with experience across both retail and food production environments.
You will likely bring:
- Multi-site operational leadership experience within premium food retail, bakery, café, or consumer food brands
- A proven track record of scaling operations, improving performance, and leading change
- A hands-on, decisive leadership style with strong commercial instincts
- Commercial execution and P&L ownership experience
- System & playbook thinking

