Sales Development Representative

Business Development / Sales / Client Growth
Full-Time | Altrincham Based

Are you an ambitious and commercially minded sales professional looking to make a big impact?

We're looking for a driven Sales Development Representative to join a fast-growing packaging business. In this role, you'll focus on generating new business opportunities, winning new accounts, and developing long-term relationships with existing customers across our innovative product range.

About the Role

As a key part of our commercial growth strategy, you will be responsible for building market presence, securing new client wins, and increasing revenue from existing accounts. Reporting directly to a supportive senior management team, you'll work alongside external marketing partners while taking hands-on responsibility for outbound sales, lead generation, and customer development.

This is an exciting opportunity for a results-focused salesperson who thrives on building relationships, creating opportunities, and driving growth.

Key Responsibilities

• Identify, research, and proactively approach new B2B clients through outbound calls, email campaigns, networking, and online channels.

• Manage and grow a pipeline of prospects, following up on leads and converting opportunities into new accounts.

• Develop strong, long-term relationships with existing and lapsed customers, driving account growth through upselling and cross-selling.

• Collaborate with marketing partners to support lead generation campaigns and ensure alignment between sales and marketing activity.

• Analyse competitor activity and market trends to continually refine sales strategies.

• Deliver regular performance reports on pipeline, conversion, and account development.

• Represent the business with professionalism, delivering excellent client communication and customer service.

Ideal Candidate Profile

• Proven track record in B2B sales, business development, or account management (manufacturing, packaging, or product-led sectors a plus, but not essential).

• Confident communicator with excellent relationship-building skills.

• Highly proactive and organised, with experience in prospecting, lead generation, and CRM systems.

• Commercially minded, target-driven, and motivated by achieving results.

• Able to work independently while being a strong team player.

Key Metrics for Success

• New account wins and increased customer acquisition.

• Consistent outreach and lead generation activity each week.

• Growth of revenue within existing and lapsed accounts.

• Achievement of annual sales growth and conversion KPIs.

Working Hours & Location

• Full-Time: Monday - Friday, 9:00 AM - 5:30 PM

• Office based in Altrincham, with local client visits.

• Competitive salary dependent on experience, plus performance incentives.

If you're a motivated sales professional who loves the challenge of opening doors, winning accounts, and developing lasting client relationships, we'd love to hear from you.

Apply today and help shape the growth of a dynamic and ambitious business.