Waitrose talks compliance in '60 seconds' at autumn seminar in London

Compliance is the theme of a seminar being organised by Pierhouse on Wednesday 7 October 2009 at Microsoft London.

Waitrose and other speakers will be enlightening IT and marketing professionals in how speed and accuracy can remain uncompromised in the high pressure world of retail campaign execution.

"We will be demonstrating how compliances issues can be mended in just 60 seconds,” says Geoff Clifton, business development director, Pierhouse, “citing examples of expensive and disastrous campaigns that could have been avoided by working with one central data source that serves print, digital, ESEL and mobile marketing outputs.

“Our speakers will deliver case studies of how the skill and effort IT and marketing teams have invested into communicating with the outside world can finally be put in front of the customer instore at the ‘moment of truth’ when they have the product in their hand. This means, no more missed opportunities and no more disgruntled customers unable to find the offer that attracted them to the store in the first place.

“We will also be taking a look into the future with print, digital screens, zenithal bi-stable displays and the use of mobile technology to actually pull customers in off the street.”

To book places on the 60 Seconds to Comply event, which will be held at Microsoft, Cardinal Place, 100 Victoria Street, SW1E 5JL from 11am to 2pm, log onto www.60secondstocomply.co.uk, email sales@pierhouse.co.uk or call 0844 5832 242.

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