Tesco under fire over 'misleading' adverts
 
Wed, 29th July 2009
 
 

Tesco under fire over 'misleading' adverts

29 July, 2009 | By Lisa Berwin

Tesco has been accused of making misleading claims in its adverts that stated 1.2m of its baskets were cheaper than at Asda.

The Advertising Standards Authority (ASA) said the adverts were not based on "like-for-like" products and the analysis was only based on 218,455 transactions.

The ASA said that the Tesco was not allowed to repeat the claims made in the adverts.

Another advert that claims Tesco is 'Britain's Biggest discounter' have also been deemed as misleading and will not be allowed to appear in their current form.

Separately an investigation has been launched by Leeds City Council after a letter in support of a new Tesco store in the Yorkshire town was discovered to be a fake, according to The Telegraph.

Tesco said that it was "appalled" that someone had forged a letter. Hundreds of other letters relating to the application are now being checked. 

 
 
category Retail  |  source Retail Week News
 
   
 
 
 
 
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