Sainsbury's appoints new marketing director

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Sainsbury's has appointed Sarah Warby as its new marketing director.

Warby, who was previously UK marketing director at Heineken, will report to Sainsbury's group commercial director Mike Coupe and will have full responsibility for all Sainsbury's marketing activity across brand communications, non-food marketing, customer insights and loyalty.

At Heineken, Warby was responsible for the Foster's, Strongbow and Kronenbourg brands and prior to this was the company's innovation director where she led the combined technical and marketing team. 

Commenting on the appointment Mike Coupe said: "Sarah's a fantastic hire for us. She played a huge role in Heineken's UK success and has a great track record and reputation. Her wealth of experience will further strengthen our excellent team at an exciting time for the business."

Warby, who joins Sainsbury's next Monday, added: "Sainsbury's is one of the UK's most high-profile and respected brands with an enviable heritage and great values. I've long admired it and am looking forward to building on its success."
 
 

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