Retailers rush to register for Toy Fair

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2011 event biggest ever

Alworths, Argos, Asda, Costco, Debenhams, Fenwick, Hamley's, Harrods, Harvey Nichols, Mothercare, Next, Shop Direct, Smyths, Tesco, Toymaster, The Entertainer, Toys R Us, Waitrose and WH Smith are among the thousands of retailers that have already registered for Toy Fair 2011, which runs from 25-27 January 2011 at Olympia's Grand Hall in London.

The 2011 event is 30 per cent bigger with over 200 stands on the show floor. Exhibitor numbers are also up by one fifth. Registration is now open for visitors and the media at www.toyfair.co.uk.

"As the UK's only dedicated trade event for the toy industry, Toy Fair is a big pull for retailers and our exhibitors can look forward to meeting this industry's leading buyers next January," said Simon Pilling, BTHA fairs and events manager.

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