Retailers back scheme to promote sensible drinking

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Major retailers are backing a scheme to promote sensible drinking by displaying signs in store that help shoppers understand how many units of alcohol are in their drinks.

The British Retail Consortium has announced that all of the main food retailers will use a common set of posters and shelf-labels to educate consumers about the units in a typical bottle or can of lager, glass of wine and single measure of spirit.

The scheme, which is supported by the BRC, has been set up in association with the Wine and Spirit Trade Association and the Department of Health as part of the Public Health Responsibility Deal.

The images are appearing in shops from this month and are also being trialled in pubs and clubs. 

BRC Food Director, Andrew Opie, said: "Our retailers have led the way on responsible drinking. They were the first to adopt unit labelling on their own products and pioneered Challenge 25 to prevent under-age sales. This latest initiative ensures consumers are being provided with consistent information, similar to that displayed in pubs and bars.

"Retailers are demonstrating once again that they are committed to developing a healthy culture around alcohol because this is the right way to tackle the small minority who drink irresponsibly."

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