Play.com named best online retailer

Play.com has been named Best Online Retailer 2009 at the Which? Awards. It is the second time in a row the retailer has won the plaudit.

The retailer beat Screwix.com, Lakeland.co.uk and Lizearle.com to win the title. Companies can't nominate themselves for the accolades and the awards reflect the Which? dedication to independent endorsement, fairness and trusted advice.

"We are delighted to win this award and receive the continued endorsement of the ever-discerning Which? experts. At a time when money is tight, consumers are looking to buy from brands they trust and holding on to that trust is key to everything we do at Play.com. This respected award is an testament of just that, and we're committed to making it a hat-trick next year to become the first brand to win it three times in a row," says Play.com chief executive Stuart Rowe.