Heinz adds to design roster

Heinz has appointed packaging design group Pearlfisher to its roster of UK design agencies, with a brief to work on the Heinz baby range.

Heinz Baby marketing director Jane Jeffreys says, "Pearlfisher has a great reputation for effective design and we're thrilled to be working with them on this exciting brief."

Pearlfisher Creative Partner Jonathan Ford says, "We have a proven track record in designing for iconic food and drink brands and we're delighted to now be working with Heinz and their world-class portfolio of brand leaders."