H&M sales lower than expected
 
Tue, 18th August 2009
 
 

H&M sales lower than expected

Tuesday August 18th 2009

Analysts react well to firm's reluctance to discount at the expense of margins.

H&M said year-on-year sales for July fell 3 per cent. Total sales, which include sales in new stores, rose 7 per cent, compared with a 4 per cent increase in June and flat sales in May. H&M reports only percentage changes for its monthly sales.

The number of stores amounted to 1,828 on 31 July 2009, compared to 1,601 on 31 July 2008.

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