Enter Toy Fair 2009 by stepping in to the Night Garden
 
Thu, 8th January 2009
 
 

Enter Toy Fair 2009 by stepping in to the Night Garden

Entering Toy Fair 2009 will be an experience in itself next January as the show, known for its creative and colourful nature, welcomes the introduction of themed entrances, including an In The Night Garden spectacular from BBC Worldwide.

Launched in 2007, In The Night Garden has proven itself to be a preschool and licensing phenomenon, gaining the status number one infant license in the UK in 2008*. Toy Fair, the UK's only dedicated trade show for toys, games and hobbies, takes place in ExCeL, London on 28-31 January 2009.

Richard Hollis, head of licensing, BBC Worldwide said: "As a highlight in the toy buying calendar, Toy Fair is the ideal place for us to remind retailers how strong our pre-school show In the Night Garden is. The entrance branding helps highlight how innovative products and strategic marketing will keep the show at the top of the toy sales charts throughout 2009."

Simon Pilling, Toy Fair event manager, said, "Each year, Toy Fair is the launchpad for thousands of innovative new toys and is an exciting event for retailers to attend. This year, we want the entrances to add to the theatre inside the hall by helping to create a buzz even before visitors enter and we're delighted the BBC Worldwide has sponsored the first entrance with In The Night Garden.

"This sponsorship opportunity is open exclusively to licensors simply because of the synergy between the two industries: around ten per cent of Toy Fair visitors are licensors and more than 25 per cent of toys sold in the UK are character licences."

If you are interested in sponsoring an entrance, please contact Simon Pilling on 020 7701 7172 or simon@btha.co.uk.

 
 
category Retail  |  source The Retail Bulletin
 
   
 
 
 
 
Fri, 10th February 2012
Mobile technology will decide who wins battle on the high street
A global KPMG survey has revealed that UK retailers are slower than other countries in adopting mobile technology.

more >
 
Fri, 10th February 2012
Comet to cut 450 jobs
OpCapita, the new owner of the Comet, is to axe around 450 jobs at the electrical chain as part of a plan to reduce investment in its UK-wide repair service.

more >
 
Fri, 10th February 2012
The emergence of click & collect as a real sales driver.
Arguably, the click & collect phenomenon emerged first in France. Much of this development has been driven by legal constraints such as zoning laws in France and high hurdles for the opening of new hypermarches.

more >
 
Fri, 10th February 2012
Hammerson plans redevelopment of Croydon's Centrale
Hammerson is planning to redevelop the Centrale shopping centre in Croydon.

more >
 
Fri, 10th February 2012
Tesco gets green light for new dot.com warehouse in Crawley
Tesco has secured planning permission for a 120,000 sq ft home shopping warehouse in Crawley. The warehouse will help to strengthen Tesco's dot.com home delivery business and create around 500 jobs.

more >
 
Fri, 10th February 2012
Businesses in the dark on electricity usage
Up to £1 in every £2 spent on electricity could be wasted - figures show 46% of business electricity is used when people aren't working.

more >
 
Fri, 10th February 2012
Morrisons lays out plans to open 300 convenience stores
Morrisons is understood to be targeting 300 M Local convenience store openings by 2014.

more >
 
Fri, 10th February 2012
John Lewis weekly sales up 6% in cold spell
John Lewis saw a 6% uplift in sales in the week ending 4 February compared to the same week last year.

more >
 
Fri, 10th February 2012
Winter warmers drive John Lewis sales
John Lewis sales grew 6% to £52.5m in the week to February 4 as shoppers stocked up on winter warmers in the cold weather.

more >
 
Fri, 10th February 2012
Sales of winter warmers drive John Lewis sales
John Lewis sales grew 6% to £52.5m in the week to February 4 as shoppers stocked up on winter warmers in the cold weather.

more >
 
Fri, 10th February 2012
Waitrose to use online personalised retargeting to drive customer relationships
Waitrose is to become the first UK supermarket to use online personalised retargeting for groceries to help drive relationships with its customers.

more >
 
Fri, 10th February 2012
Hut Group revenues rise 70%
Online retailer The Hut Group saw revenues increase by 70% to £143 million in the year to 31 December.

more >
 
Fri, 10th February 2012
White Stuff opens art gallery
Fashion retailer White Stuff has opened an art gallery in its Cardiff store in an innovative approach for driving footfall.

more >
 
Fri, 10th February 2012
Forever 21 boss sounds caution on UK expansion
US fast fashion giant Forever 21 is taking a cautious approach to UK expansion as the macro-environment remains volatile. 

more >
 
Fri, 10th February 2012
Hotel Chocolat to take dip in beauty market
Upmarket chocolatier Hotel Chocolat is mulling the launch of beauty products as it enters the European market for the first time.

more >
 
Fri, 10th February 2012
Store stocks rise as retailers refocus
Store stocks were on the up over the week as food and general merchandisers rose with the market, although the former still lagged the All Share index while the latter outperformed.

more >
 
Fri, 10th February 2012
Value retailer QD Stores targets online
Value retailer QD Stores will launch a fully transactional mobile-optimised website in time for Christmas.

more >
 
Thu, 9th February 2012
Edinburgh Woollen Mill pulls out of Peacocks talks
Edinburgh Woollen Mill has pulled out of the bidding process for Peacocks, Retail Week can reveal.

more >
 
Thu, 9th February 2012
Asda creates sustainability network for suppliers
Asda has signed a deal to increase sustainable practices in its supply chain.

more >
 
Thu, 9th February 2012
Co-op receives 64,000 enquiries for apprenticeship roles
The Co-operative Group has revealed that it has received 64,000 internet enquiries regarding its apprenticeship scheme.

more >