Empathica Launches Social Media Tool GoRecommend

The new Facebook application, GoRecommend, puts "net promoters" to work, driving up to 1,500 positive brand impressions from a single customer recommendation.

Empathica has launched a new brand recommendation application, GoRecommend. The solution automatically drives retail location traffic by turning excellent customer experiences into a powerful marketing tool through social media. By using GoRecommend, leading U.S. companies have already seen more than 5,000 positive brand impressions generated daily.

GoRecommend is cost-effective and very easy to deploy, using an automated referral process that takes little to no effort from the brand itself.  After customers complete a retail experience survey, the GoRecommend engine prompts those who were happy with their experience to make an online recommendation on Facebook.

The results directly translate into significant positive brand impressions, as the location-specific content will automatically appear on both a brand's Facebook fan page and a user's profile page.

"GoRecommend engages customers for an interactive brand experience," said Andrew Datars, VP of Product Management with Empathica. "It's a true turnkey social networking solution that helps foster brand awareness by encouraging customers who love the brand to make a recommendation. It's an automatic way the brand can have sincere, fresh and relevant content on their site that participating customers find fun and rewarding."

Red Robin, a casual dining restaurant chain that specialises in gourmet hamburgers, recently launched GoRecommend for its more than 300 company-owned restaurants. Since then, the company has received more than 1,700 recommendations on Facebook from satisfied Red Robin customers, all generated from the GoRecommend application. 

Datars said the GoRecommend application is so successful because customers like to be engaged with the brand.

"GoRecommend is helping companies take full advantage of satisfied customers' willingness to recommend their favorite brands, without having to invest a lot of time, effort or money," said Datars. "This solution is more effective than traditional marketing techniques because people trust and value their friends' recommendations. This leads to increased traffic and greater interest in the brand."