Top shoe designer Angeline Tournier produces Beano cartoon wedges
 
Wed, 1st July 2009
 
 

Top shoe designer Angeline Tournier produces Beano cartoon wedges

Wednesday July 1st 2009

Innovative footwear designer, Angeline Tournier, has been appointed by Start Licensing, top UK licensing agency representing DC Thomson & Company Limited for The Beano and associated characters, to create a limited edition range of Beano cartoon wedges.

The shoes retail exclusively on the designer's website and have also been on display at the London Cartoon Museum as part of a dedicated exhibition.

Angeline Tournier, who launched her footwear label in 2006 with the signature Betty & Veronica cartoon wedge, designed the shoes with original Beano cartoon artwork imprinted on the leather on the heel. The wedges are available in 4 colours: blue patent leather, red leather, silver metallic leather and black patent leather and will feature spiky silver studs (to echo Dennis the Menace's spiky shaped hair) with silver leather lining, leather sole and a 6cm heel.

The range is limited to 70 pairs produced across all 4 colours, and retails at £228 per pair. One pair of shoes has been on display at the London Cartoon Museum. The idea for limiting the range to 70 pairs came from the fact that The Beano celebrated its Seventieth anniversary last year when Angeline first started work on the range.

Ian Downes, Director, Start Licensing, comments; "Beano cartoon wedges are the perfect fit for our on-going licensing strategy to enhance the bold and adventurous spirit of this iconic brand through fun and innovative products. With Angeline Tournier's expertise together with an extremely committed team at DC Thomson, we are confident The Beano fans will respond well to these highly original shoes and they will also appeal to those who want to wear something that is really exclusive."

Angeline Tournier, Shoe Designer, comments; "Dennis the Menace is an iconic brand and I was proud to work with DC Thomson and Start Licensing to create an original design reflecting Dennis the Menace's cheeky humour."

 
 
category Retail  |  source The Retail Bulletin
 
   
 
 
 
 
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